According to a Forbes article, real estate expert Greg Hague believes that traditional house selling methods are costing sellers up to eight percent of their sale price. Hague’s newest company, Real Estate Mavericks, is a real estate coaching company working on changing the old fashioned method of “for sale” signs, MLS listings, publishing sales ads and open houses. His two programs, 22-Step Home Launch Formula and 29-Day Fast Sale Plan, creates demand and more potential buyers before the home is officially for sale.
The longer a home is for sale, the lower the selling price will be. Before a house is officially on the market, real estate agents should instead convey private messages to fellow agents to inform them of a soon-available home. This will enable them to check with their buyers, and anyone interested is given the opportunity to see the home.
When a home stays on the market too long, potential buyers believe the dwelling has “issues” and offer a much lower bid that sellers often accept. Hague believes the length of time on the market should not be public information. His goal for 2016 is to replace the older selling methods with a new home sale training program that will assist agents in representing their sellers better by getting a higher priced sale. He will be choosing the agents who will attend a 90-day coaching session and achieve certification as a Top Dollar Agent.
According to The Fiscal Times, home sales were on the rise in 2015 as mortgage rates remain low. This new program provides more money to the seller instead of enabling the buyer to negotiate a lower price for a home that has been on the market too long. Agents learn not to sell themselves but instead work for their sellers with a process that sells homes fast and at higher prices.
Greg Hague was born in 1948 to a family of Cincinnati, Ohio realtors. They owned Hague Realtors that was the largest brokerage in Cincinnati. He became an agent at the age of 18 and has always offered non-traditional home selling techniques. In only two years he became Ohio’s number one selling real estate agent. In 1978 he established his own company, Heritage House Real Estate, that grew into one of the largest firms in Cincinnati.
In the late 1980s he established the consulting company Real Estate Mavericks. This firm trains agents using his concept of selling houses quickly and for a higher price. This endeavor includes 122 offices employing 4,000 agents. He has been a top agent for more than 25 years and has trained more than 10,000 agents in the United States. He is also an author, law professor and a business partner of author Harvey Mackay who wrote Swim With The Sharks.