Information is power; this something we all know. We all also know that breast cancer is a common scourge that women and medical science fight every day.Doctors all across this country and internationally treat women to the best of their ability each and every day. They have many successes that testify to their abilities, but they want to improve their success ratio. Data is essential to achieving the goal of improving the odds against breast cancer.
Eric Lefkofsky, probably best known as the founder of Groupon, has come up with an innovative plan to provide access to a wealth of data, previously out of reach. Thorough Tempus, a company founded by Mr. Lefkofsky and specifically designated by Mr. Lefkofsky to fight cancer, data on over 1000 breast cancer patients will soon be available.Mr. Lefkofsky will analyze this data and make it available to the University of Chicago school of Medicine. Where each physician previously had access only to his or her own patient information and only in a disorganized form, the entire authorized school will have this data at their fingertips.
With patient information available in a structured format, physicians can view and analyse the data, searching for patterns that can point to increasingly effective treatments. In time, doctors will be able to integrate this data with their medical knowledge to guide the decisions they must make now on a tiny amount of information. It will be as if they were able to see only half a picture and will now see an additional quarter.A lawyer by education, graduate of the prestigious University of Michigan School of Law, Mr. Lefkofsky has divergent interests which have led him to found several companies and to participate in many environments from Groupon to theater. He is an adjunct professor at the University of Chicago, author of Accelerated Disruption and is a trustee of the Lurie Children’s Hospital of Chicago. His also Chairman of the Steppenwolf Theater Company of Chicago and a member of the board of the Art Institute of Chicago, the Museum of Sciences and Industry and World Business Chicago.
Women spend hundreds to thousands of dollars on beauty products each year. Surprisingly, one of the most popular products sought out by women is lip balm. Some women are even addicted to their favorite lip balms that are available in a wide range of delicious flavors (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) and aromas. EOS lip balms are a national favorite today, but it was not so long ago that the young startup was unknown. The fact is that 3 lip balm companies held a monopoly of sorts on the lip balm market. EOS or the Evolution Of Smooth changed the whole concept of lip balm marketing and attracted an eager crowd of customers looking for something different.
The Evolution Of Smooth
Today, EOS lip balm has the second best selling lip balm on the market. This is an amazing fact, considering that the new startup company was in head to head competition with lip balm companies that were in business for close to a century. The key to their success is their marketing strategy. Sanjiv Mehra, EOS cofounder and managing partner wanted to really shake up the lip balm industry and change the way lip balm were marketed. He realized early on that women were the main consumers. Most lip balm companies were treating lip balm like a unisex product or a product used by both sexes. He decided to market exclusively to women by providing appealing looking packaging and changing the shape of the products. Obviously, it worked.
EOS or the Evolution of Smooth is a company that manufactures lip balms, hand lotions, body lotions, and shaving cream. The company is headquartered in New York. They’ve been producing high quality products since entering the consumer market in 2006. Today, the company offers their products to customers through retail stores and through a wide variety of online stores such as racked and Ulta.
For more info, visit evolutionofsmooth.com.
Felipe Montoro Jens is a business leader with interests spanning across key sectors of the economy: Water and sewage, oil industry, agro-industrial, real estate, infrastructure, renewable energy, defense, and technology. His areas of specialty are consultancy, project development, auditing and international structured finance. He has worked in various positions inside and outside of Brazil
Odebrecht group, SA recently appointed Felipe Montoro Jens as its Chief Financial Officer to oversee the group’s finances after successful stints in UK and Singapore. In the UK, he was the managing director of Tenenge UK Ltd.
Felipe Montoro Jens’ most outstanding attributes are his competence, focus, forecast, organization, teamwork tendencies, and inherent leadership abilities. The forty-six-year-old graduate of Getulio Vargas Foundation and US’s Thunderbird School of International Management on CheckDirector.co.uk currently sits on a dozen boards and holds other influential positions in different companies, most of which are affiliated with Odebrecht group, headquartered in San Antonio.
There is no doubt that Felipe Montoro Jens’ service in different positions of his group companies in Latin America, Europe, and Asia equipped him with knowledge and experience and prepared him for his current office at https://www.jusbrasil.com.br/diarios/6691392/pg-32-secao-03-diario-oficial-do-distrito-federal-dodf-de-19-07-2010.
As a business leader, Felipe Montoro Jens has built a formidable personal network through his openness, fluency, and clarity of thought. He regularly attends events and meetings in Latin America and elsewhere to highlight and showcase investment projects that have been or that are being undertaken by his group and to brainstorm on the best way forward for companies and governments in the relevant sectors. The events also provide an opportunity for public education, information and to meet new investors.