Known for his decades of work at the Brazilian bank Bradesco, Mr. Luiz Carlos Trabuco Cappi was appointed to lead the business as Chief Executive Officer about six years ago. He was promoted by the retiring Mr. Lazaro de Mello Brandao who had been at the post for decades but had decided t move on when he reached 91 years of age.
Mr. Luiz Carlos Trabuco Cappi has been an integral part of the Bradesco Bank since he was 16. He started a clerk and moved up the ranks over his lifetime. His contributions to the Bradesco Bank brought him to the post of Marketing Director which was a gateway for him to higher positions. He established a stronger communication between Brazilian media and bank in his capacity of Marketing Director for which both he and bank were acknowledged.
Over the years, Mr. Luiz Carlos Trabuco Cappi has been at several posts in leadership, having worked at almost every post in the ranks of the business. One of his greatest contributions was the purchase of the HSBC in Brazil which was huge buy as well as the biggest acquisition for Bradesco and the one of the largest in Brazil in 2015.
Because of that, Mr. Luiz Carlos Trabuco Cappi was named the Entrepreneur of the Year for 2015. The deal cost the Bradesco Bank $5.2 billion. Mr. Luiz Carlos Trabuco Cappi was leading the deal in his capacity of President which he started holding in March 2009. Mr. Luiz Carlos Trabuco Cappi proceeded to purchase the Brazilian branch of the HSBC after receiving the approval of Mr. Lazaro De Mello Brandao who was working as Chairman of the Board. It was a bold move, but the vast purchase skyrocketed the Bradesco Bank and allowed it outperform the Itau Unibanco in three categories.
The Bradesco bank went ahead of the Itau Unibanco in terms of branch network, total investment funds, and the number of account holders. In other categories, the two financial establishments rivaled in 2014 n terms of assets, loans granted, and deposits. Up t date, the Bradesco Bank is one of the largest banks in the country with its many successful acquisitions and more than eighty years of being in the business.
Mr. Luiz Carlos Trabuco Cappi was later elected to succeed Mr. Lazaro de Mello Brandao as Chairman of the Board and Chief Executive Officer. The former has finished his tenure, and his successor is already at the helm of the financial institution.
The Bradesco Bank is currently spread out across the world with 5,314 branches and more than 108,000 employees providing clients with banking, investment banking, retail banking, insurance, private equity, asset management, and private banking. The Bradesco Ban also has two subsidiaries. The Bradesco Seguros contains eight of the Bradesco Businesses, and the other subsidiary is called Bradespar.
The founder of the bank was Amador Aguiar who worked in banking for the majority of his life and passed away several years ago. He was the first leader of the bank, and the current CEO is the 4th.