How Did The Partnership Between Boraie Development and Shaquille O’Neal Pan Out?

Boraie Development offer real estate development services, as well as property management, and sales and marketing. There are dedicated to building impressive properties, as well as providing quality services for their clients.



One spectacular building under the ownership of Omar Boraie is The Aspire in New Brunswick, New Jersey. The beautifully designed building contains 238 residential units and it’s positioned only a few feet away from the New Brunswick Train Station. The building acquires the services of a doorman, which is present 24/7 in the lobby. Additionally, the lobby has access to an elevator which leads to the attached parking facility.



Besides the luxury apartments that it offers, the building has a number of spaces dedicated to relaxation – a yoga/fitness center which is state of the art, an indoor/outdoor resident club which is designed for work, rest and play, and a rooftop sundeck and garden, with a space reserved for outdoor BBQs. Tenants will have individual storage available, as well as indoor bike storage.



In 2012 WSJ reports, Boraie Development entered into a partnership with famous basketball player Shaquille O’Neal in order to restore an old theater which was tightly connected to the athlete’s childhood – spending a lot of time in the theater while he was growing up in the 1970s. The theater became CityPlex12 Newark, as a result of the $7 million renovation. CityPlex12 wasn’t the only project taken on by Boraie Development and O’Neal, as they worked on other projects in the state of New Jersey in order to bring commercial development as well as housing development into more distressed areas.


Mr. O’Neal’s star power attracted public attention towards the partnership, says, the athlete declaring that their intention is to do one great project at a time, and that they are focusing on Jersey’s urban downtowns. Their other project turned out to be a $60 million rental complex, which was Newark’s first newly built housing tower in approximately 50 years. The inauguration ceremony was attended by the basketball player alongside many officials, such as Cory Booker, the Newark Mayor.



The pro-athlete lent visibility to the real estate projects, and while he is credited as a co-developer, he plans the projects but ultimately leaves the details up to the company. Boraie, according to company figures, has built in the past over one million square feet of both commercial as well as residential property in the state of New Jersey, most of the projects taking place in New Brunswick.


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