EOS-Rising to the Top

Buying a new lip balm doesn’t have to be a boring chore anymore. With EOS lip balm orbs, you have lots of tantalizing flavors to choose from and the good news is that they’re not for kids. They are designed with the Millennial woman in mind, so the flavors are more mature and decadent rather than kiddish. For over a century, plain ‘ol tubes of lip balm have dominated the market, but now there are some real choices.

EOS was born about seven years ago and it has since taken over the shelves of Walmart, Walgreens, Racked and Target. It has even gotten the attention of beauty bloggers, fashion and beauty magazines, and even celebrities have been spotted using the pastel-colored orbs.

EOS, which is short for Evolution of Smooth, is now a $250 million dollar company and its growth is expected to expand to a whopping $2 billion by the year 2020. According to Fast Company.com, EOS is currently moving over 1 million units a week. It hasn’t all been smooth sailing for the EOS company, however. It was an uphill battle to get EOS onto the shelves of major retailers, but with a little luck and a lot of perseverance, EOS has become very successful. EOS caught a bit of a break when Sanjiv Mehra, cofounder and marketing partner, and Johnathan Teller got to present their unique and interesting product to a buyer at Walgreens, who happened to love the product. The rest is history.

EOS has accumulated a very large social following on both Instagram and Facebook (https://www.facebook.com/eos/) and just a picture of a new EOS flavor can attract thousands of likes. In just seven short years, EOS has grown into a very successful brand that is well-known and EOS plans to expand into other markets in addition to their lotions, shaving creams, and oral care.