In 28th September 2018, JD.com launched an extension of its already established e-commerce platform called JD Central in partnership with the major retailer in Indonesia, Central Group. The launch of JD Central has significantly expanded their network coverage in the country as well as Indonesia and their strategic investment in Vietnam’s leading e-commerce platform called Tiki. The beta version of JD Central was launched for testing purposes in the month of June 2018. The new e-commerce site has introduced direct sales and unique marketplace models and has received an overwhelming response for the customers. JD Central has been selling a wide range of productions that include home appliances, music, fashion, electronic products, digital products, books, beverages, processed foods and many other categories of products. They have a dedicated smartphone app through which one can place orders and track shipments.
About 80% of the purchases from JD Central was made through phones and the top-selling category being fashion, smartphones, and cosmetics. Some major Chinese companies like Lenovo, Xiaomi, Huawei and OnePlus have sold their products through the e-commerce giant. JD Central makes use of advanced technologies which provides a user-friendly interface to the customers along with very fast check-out options. The expansion brings unparalleled delivery speed and retail logistics expertise to the whole of Thailand. The organized and sophisticated warehouse system of JD.com backs the warehouses of JD Central in Bangkok, Capital of Thailand and soon will come up with the option of 1-day delivery of products.
The e-commerce giant has smartly made tie-ups with the high paced delivery service providers which will soon give them a nationwide reach. Recently, the CEO of JD Central, Vincent Yang announced that the whole company is excited in completing another milestone of providing their services to a wider population in Southeast Asia. He believes that the partnership between JD.com and the largest retailer of Thailand, the Central Group will facilitate a whole new online shopping experience along with the guarantee of 100% authentic products. He also stated that this move will focus on tapping the consumer potential of the majority of the population and eventually projected to become the most sought-after brand in the whole of Thailand.